Paid media built for return, not impressions

Most paid accounts we audit are bleeding 30 to 60 percent of spend on the wrong queries, the wrong creative, or platforms whose automation has quietly steered off course. The fix is rarely "more budget." It is the right channel mix, run by an actual media buyer.

Channels we buy across

• Google Ads. Branded protection, exact-match commercial intent, competitor conquesting, Performance Max with proper exclusions, and YouTube for top-of-funnel demand.
• Microsoft Ads (Bing + Yahoo). The same search buy reaches Bing, Yahoo Search, AOL, MSN, and DuckDuckGo. CPCs typically run 30 to 50 percent below Google, and the audience skews older and higher-income, a strong fit for B2B and professional services.
• Meta Ads (Facebook + Instagram). Advantage+ shopping and lead campaigns, retargeting ladders, and creative testing built around your offer, not the platform's defaults.
• TikTok Ads. Spark Ads, in-feed, and creator-led buys for brands whose buyer scrolls before they search. Native-feeling creative, weekly iteration.
• LinkedIn Ads. Sponsored Content, Document Ads, and Conversation Ads for B2B and high-ticket service buyers. Tight audience filters, no spray-and-pray.
• Conversion tracking. Server-side or enhanced conversions, offline import from your CRM, and cross-channel attribution that survives third-party cookie loss.

What you get every month

• Weekly account optimization across every active channel (budget, bids, negatives, creative)
• Monthly creative refresh on the platforms that need it
• One consolidated report covering spend, leads, cost per qualified lead, and revenue by channel
• 30 minute review call with the media buyer actually running the accounts

What it costs

• Management fee: from $1,800 per month for a single channel, or 15 percent of total ad spend for multi-channel accounts above $20k per month
• Minimum ad spend: $3,000 per month per channel (anything less and the platforms' algorithms cannot learn fast enough)
• Setup: $1,500 one-time per new channel (research, build, tracking, conversion-import wiring)

What we will not do

• Run Performance Max alongside an undocumented branded-search campaign so we can claim its conversions
• Hide accounts behind our MCC or Business Manager. You always own every ad account, and we get manager access.
• Push you onto every channel at once. We start where your buyer actually is and add platforms as the data earns them.
• Send you a 12-slide deck with no honest read on what is and is not working

If your current agency cannot tell you, in one sentence, what your blended cost per qualified lead is across every channel they run, that is the first conversation to have.